Tips and ideas 

Marketing explained

 If you’re not sure exactly what the wide world of marketing entails, here’s the simple explanation:

 1. You're a woman and you see a handsome guy at a party. You go up to him and say: "I'm fantastic in bed."

That's Direct Marketing.

 2. You're at a party with a bunch of friends and see a handsome guy.  One of your friends goes up to him and, pointing at you, says: "She's fantastic in bed."

That’s Advertising.

 3. You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say: "Hi, I'm fantastic in bed."

That's Telemarketing.

 4.  You also got his email address. You email him: “Don’t forget, I’m fantastic in bed.”

That’s Email Marketing.

 5.  You see a guy at a party; you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten his tie, brushing lightly against his arm, and then say: "By the way, I'm fantastic in bed."

That's Public Relations.

 6. You're at a party and see a handsome guy. He walks up to you and says: "I hear you're fantastic in bed."

That's Brand Recognition.

 7. You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That's a Sales Rep.

 8. Your friend can't satisfy him so he calls you.

That’s Marketing Support.

 9. You're on your way to a party when you realize that there could be handsome men in all these houses you’re passing, so you climb onto the roof of one at the centre and shout at the top of your lungs: "I'm fantastic in bed!"

That's Junk Mail.

 Disclaimer: I’m not sure it works as well the other way around…

Nestlé doesn't want a bar of negative PR

Nestlé’s heavy-handed handling of a negative social media campaign by Greenpeace gets consumers into boycott mode:

Greenpeace launched a You Tube spoof of a Nestle ad pointing out that the worlds largest food manufacturer was supplied by a company accused of illegal deforestation of orangutan environments in Indonesia.

Nestlé forced the ad to be pulled and then deleted critical posts to its on Facebook site citing the ad and its digitally changed image of a Kit Kat logo to read "Killer".

Fans then unleashed a storm of protest on social media sites and media, forcing Nestle to change tack.

Just another example of wanting to use to social media world without really understanding it...

What's news gotta do with it?

A joint survey by the Australian Centre for Independent Journalism and crikey.com has found that, on average, more than 50 per cent of newspaper content could be identified as from a media release or clearly of a promotional nature.

The survey looked at five days of coverage in late 2009 in 10 Aussie metropolitan newspapers, analysing more than 2000 stories.

Sydney’s Daily Telegraph was shown to have 70% PR-driven content. Previous surveys by RMIT in Melbourne have also suggested an average of 70 per cent. See http://www.crikey.com.au/spinning-the-media/